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Amduus Information Works, Inc. develops enterprise level software for commercial/non-profit organizations and government agencies. Industries include marketing, manufacturing, service, health care, judicial systems, law enforcement, e-commerce, and real estate. The company develops software per specification as well runs it's own Software as a Service (SaaS) applications.

Example software includes work order tickets, MRP (II), ERP, returns authorization, contracts management, product registration, CRM, juror registration, law enforcement, work flow, document management, e-commerce, health insurance claims, real estate underwriting, and marketing tools such as CMS based web sites, brochure/info web sites, survey tools, etc.

Digital Marketing: Designing A Web Page For An Actor

Recently I embarked on an experiment with designing a web page for an actor.  These are some thoughts I had on the subject.

First off, this involves, in marketing speak, "the marketing of a person."  One writes a web site for a particular audience.  For an actor, there are three audiences: Fans, producers, and the media.  Often a web site is not enough, or perhaps appropriate, to do everything.

Digital Marketing: Who's behind that twitter handle?

OK, I will admit it - I thought I was following an actress, but it turned out to be someone else of the same name.  Luckily I didn't make a fool of myself!  (One of the nice things about working in show business is one soon learns people are people.)  I was following out of curiosity.

So this led me to the question - how do I know the person behind that twitter handle is that person?  After all, while my name may seem unique - it isn't… in fact one person with my name is a criminal (makes security background checks for software development jobs so not entertaining.)

One way to insure twitter handles would be for the actual person, shows and movies should include those handles in the credits.  In the least, include the twitter handles on the show's web site.  This may seem like an extra effort - until one realizes that television and press appearances are not the only way to stir up publicity.  There are many times when actors and participants of a show are online during a show to interact with the viewers, as well to give advance notice that the show or movie is coming out!

Digital Marketing: What the h--- do I do with Twitter?

I set up my twitter account and emailed it to the vice-president of another company suggesting he get one too.  He asked "What do I want that for?"  Well, given his company was about $500M larger than mine, he might have a point.  Or he might not.

I will admit, for a while I was flailing about with Twitter too.  (And yes, while I studied for a Computational Mathematics degree, I also went back to school and studied for a Marketing degree.)  Do I make it personal interactions with people out of company?  Do I just jaught off the latest company news?  Do I only interact as "the president of Amduus" with people?

Well, the best way I have learned with twitter is "Following" others and watching what seemed to work and what didn't.  Here is what I have seen:

Digital Marketing: Facebook and only Facebook?

I recently read some thoughts on the internet that all one needed was a Facebook page for marketing these days.

What a crazy idea.

Download Webspeed XML RPC Tutorial

The following is a quick tutorial on using Progress Software's Webspeed product for XML RPC (not SOAP.) It shows quickly how to receive an XML document by Webspeed and how to return an XML document. It includes:

Free SaaS Long Paper Available

Here is the introduction and table of contents:

--------------------------------------------

Dear Reader,

Even though this is one hundred plus pages long, this is an
unfinished work. I am sure you will find something in it worth
while to ponder even in this condition.

Alternatives To Captcha For Spam Avoidance

(A downloadable formatted version of this article with images is in the PDF attached below.)

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